Melita Malta
Empirica worked with Melita Malta on launching a mobile unit in February 2009. Melita adopted proposals regarding core positioning, messaging and pricing and Melita mobile has since successfully launched in Malta with initial results meeting business plan.
Cyclepoint UK
Empirica helped launch Cyclepoint UK, one of Britain’s premier electric bike importers, in May 2008, supporting the start up with business planning, core proposition, pricing and distribution, working both as a consultant and operationally supporting the business.
Digicel
Asked by a shareholder to support the Digicel South Pacific business, we have provided operational support for Digicel in Fiji, Vanuatu, and Papua New Guineau in 2009. Deliverables inlude: marketing planning, churn reduction, advertising campaign development and staff coaching in PNG; successful introduction of a new pricing structure in Vanuatu; 0910 company strategy, yearly budget submission support, yearly SAC submission, marketing planning, and staff coaching in Fiji.
In addition Empirica has delivered the Commercial and Customer Care components to a multi-platform licence application in the MEA region – covering fixed line, broadband, WIMAX, mobile, and IPTV. The results of this application are expected in September 2009.
