From new commercial models for convergent industry, to managing marketing campaigns, we drive revenue and brand value into your business:
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Start Up Commercial Support
- Commercial solutions from business plan validation to marketing and sales plans for acquisition, revenue growth and customer loyalty
- Having launched 14 mobile businesses & 2 WIMAX business we understand how to grow businesses
- Experience of working directly with successful entrepreneurs in telco, media, internet video
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Innovative Commercial Models
- For ‘new’ convergent industries especially where mobile meets advertising/sport/entertainment industries
- Creating commercial models for mobile operators tying in with music talent
- Creating commercial models for mobile operators aligning with sports properties
- New mobile advertising and video formats and associated commercial models
- MVNO models for specific customer niches - both voice and data
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Value Proposition Development
- Identifying areas of unmet demand in the relevant market
- Identifying client potential for new propositions/revenue streams
- Articulating key purchase drivers
- Mapping potential offer scenarios
- “future-mapping” market contexts
- Offer details: product, price, distribution, benefits, key messaging
- Pricing models
- P&L projection including margin and contribution analysis
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Channel Marketing
- Acquisition models including pricing and channel selection
- Channel by channel SAC modelling
- Dealer commercial models and negotiation
- Retail build planning & execution management
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Brand building
- People’s initial reaction to brands is emotional
- Brand success is decreasingly ‘top-down’ driven & increasingly ‘peer-to-peer’ driven
- What people want from brands is changing – people want personalisation and choice
- Experience of 5 brand launches and 15 re-brands brought to bear
- Our ‘fundamental’ branding approach can help you deliver a brand that will reduce churn, allow you to charge a premium/maintain pricing and enable new revenue streams via brand extension
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Marketing Plan creation
- Acquiring customers can cost 10p or £100
- Marketing can be done expensively (lots of TV) or cheaply (via Word of Mouth)
- To reach any audience below the age of 35 you need to understand how both the internet and mobile have changed the game
- We understand how to build the most effective marketing plan for your budget and targets, exploiting new media platforms and techniques
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Sponsorships & Alliances
- Sponsorships are increasingly becoming complex business partnerships where both parties see a tangible business benefit
- We have deep experience of the sponsorship industry, and specifically how mobile platforms have revolutionised the way music, film and sport are delivered to customers
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Campaign Management
- We have managed dozens of advertising & PR campaigns
- Ogilvy, Saatchi, JWT, Cohn & Wolfe, Mother, Wieden & Kennedy are just some of the dozens of agencies we have worked with
- Have sat on £400m media and advertising pitches
- We know this world and how to get the best work out of it
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