Empirica Partners was founded by Ben Atherton, an experienced mobile and media industry veteran. Ben is currently working on a start up project in the UK data MVNO space. Other recent work includes:
- acquisition, ARPU enhancement, and churn management for early-stage mobile start up (Digicel Pacific)
- launch of mobile unit for cable/ISP company (Melita Malta)
- application for mobile/fixed/internet/cable TV licence in EMEA region (Global telco)
Ben is the ex CCO of Digicel, the privately-owned emerging-market telco, which has 24 operations across the Caribbean & Central America. At Digicel Ben was responsible for growing the customer base from under 2m to 6m, growing revenues significantly above $1bn, maintaining ARPU, trebling EBITDA, and launching the Digicel brand into 14 new territories, reporting into the CEO and the board, led by Irish entrepreneur Denis O’Brien.
Prior to this Ben held senior management roles at Orange Worldwide (leading the sponsorships and partnerships function, and running a regional Brand team), at Swedish VC Speed Ventures (backed by Permira) and at pioneering media independent CIA (subsequently sold to WPP, currently operating as Media Edge:CIA).
He has been a regular speaker and media spokesperson eg GSM Latin America, London Business School, Cranfield Business School, regular radio interviewee.
Ben works on a project basis with associates with 15+ years experience in mobile, venture capital, IPTV, advertising, media, and technology consulting industries, depending on the project. For example, the current UK MVNO project is a collaboration between Ben, an IPTV expert, and an ex Accenture partner.
This collaborative and ‘light’ approach ensures clients are paying purely for industry expertise and skillset, and not for overhead, when they appoint Empirica Partners, whilst still having access to a pool of experts. For more see… industry advisors.
See Ben’s linked in profile…http://tinyurl.com/mqkjac
